About Us
ABOUT DEATH FITNESS
THIS DIDN’T START AS A BRAND.
IT STARTED AS A STANDARD.
What started with a coach and a stack of brutal training cards turned into a bigger mission: to put weakness to death in the body, mind, and soul.
HOW IT STARTED
This all started with a coach.
Jaren Strader spent years helping teens and young adults get stronger physically and mentally. Somewhere in that process, one thing became obvious fast: most people do not need more fitness content. They need something that actually makes them work.
NOT A COMPLICATED PROGRAM.
NOT FANCY EQUIPMENT.
NOT ANOTHER EXCUSE TO WAIT UNTIL MONDAY.
WHAT GOT BUILT
Simple. Brutal. Portable.
Alongside a few close friends, Jaren developed a workout system designed to push people past their limits without needing a gym membership, expensive gear, or perfect conditions. Just real work.
That system became the workout decks. At first, they were built for local athletes and teams. Something you could throw in a bag, take on the road, use in the garage, or pull out when nobody was there to hold you accountable.
WHY THE REBRAND
Bigger than one deck.
The cards were the start, not the finish. As the brand grew, it became clear this was bigger than a single product. Death Fitness is about putting weakness to death in every area of life, not just in the gym.
Weakness in the body. Weakness in the mind. Weakness in your habits. Weakness in the excuses you keep protecting.
WHAT IT MEANS
Kill what’s killing you.
- Comfort over growth
- Excuses over action
- Drifting over discipline
- Selfishness over service
STRENGTH
Become mentally tough and physically fit.
COMPASSION
Overcome selfishness and look outward.
RESPONSIBILITY
Stop negotiating with the standard.
DISCIPLINE
Do hard things on purpose when nobody is watching.
WHAT WE MAKE
Tools for real-life training.
We build workout card decks, training tools, and gear for people who want training to be simple, hard, and real.
- At-home workouts
- Garage gym training
- Travel workouts
- No-gym fitness
- First responders, military, law enforcement
WHAT WE BELIEVE
Most people aren’t missing information.
They’re missing discipline.
- Comfort is expensive
- Standards matter
- Simple tools can still wreck you
- Consistency beats hype
- The hard path usually gives more back
THIS IS DEATH FITNESS
We’re not here to sell comfort.
We’re here to build strength in the body, mind, and soul. This is for people who are done making peace with weakness.