About Death Fitness
Death to
Weakness.
This didn't start as a brand. It started as a standard.
We exist to put weakness to death in body, mind, and soul.
How it started
This all started with a coach.
Jaren Strader spent years helping teens and young adults get stronger, physically and mentally. He kept seeing the same thing: most people don't need more fitness content. They need something that makes them work.
So he and a few close friends built it. A deck of workout cards for local athletes and teams that fits in a gym bag and needs no equipment. Flip a card and work.
The cards were only the start. Weakness doesn't just live in the gym. It lives in our habits, our excuses, and our comfort. Death Fitness exists to take on all of it.
The standard
Kill what's killing you.
Strength
Mentally tough and physically fit. You need both.
Compassion
Strength that looks outward. Service over selfishness.
Responsibility
No bargaining with the standard. No excuses.
Discipline
Doing hard things on purpose, especially when no one is watching.
Most people aren't missing information. They're missing discipline.
What we make
Tools for real-life training.
Card decks, training tools, and gear. No gym membership, no machines, no waiting until Monday.
At home
A living room floor is enough.
Garage gym
Turn any session into a test.
On the road
Fits in a bag. Hotel rooms count.
First responders
Built for military and law enforcement too.
Think you've got the standard? Prove it.
We're not here to sell comfort.
We build strength in body, mind, and soul for people who are done accepting weakness.